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ZeroDark Operations Framework

From prospecting to pipeline, we deploy a high-impact sales and marketing ecosystem built for MSPs— powered by AI and designed to drive consistent results.

WEEKS 1 - 2

Phase 1: Onboarding

Goal: Build foundation and align on strategy
 

What to Expect:
A deep dive into your business, your market, and your goals. We're building the groundwork for everything to come.
 

Key Activities:

  • Learn about your business, services, and goals

  • Define your Ideal Customer Profile (ICP)

  • Draft Statements of Work for Website, SEO, PPC, etc.

  • Conduct competitor and market research

  • Set up essential tools (email, CRM, tracking, our unique buying signal scope, etc.)

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zerodark msp marketing msp sales msp lead generation msp sales.png
Rear View of a Businessman
msp lead generation msp digital marketing msp linkedin outrach msp seo

MONTHS 1-3

Phase 2: Initial Engagement

Goal: Launch marketing and outreach, build early pipeline

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What to Expect:
We start activating campaigns and prospecting efforts while collecting performance data to refine our approach.

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Key Activities:

  • Analyze prospect buying signals

  • Begin direct outbound efforts

  • Evaluate real-time data and optimize strategies

  • Begin digital marketing efforts including SEO and PPC strategy to drive traffic

  • Identify buying signals and assign leads directly to your sales team to boost your pipeline development

MONTHS 4-6

Phase 3: Consistency & Growth

Goal: Improve lead quality and systematize results

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What to Expect:
We optimize and double down on what’s working. Outreach becomes smoother, and meetings get more consistent.

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Key Activities:

  • Ongoing pipeline development and capturing buying signals with our AI-Powered technology

  • Boost pipeline growth with qualified leads

  • Optimize content, ads, and messaging based on data

  • Conduct regular monthly check-ins and reporting

msp lead generation msp digital marketing msp linkedin outrach msp seo
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MONTHS 6+

Phase 4: Sustaining Success

Goal: Maintain momentum and scale what’s working

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What to Expect:
At this point, we focus on stability, performance tracking, and long-term growth.

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Key Activities:

  • Maintain outreach rhythm and consistency

  • Continual campaign and website optimization

  • Strengthen prospect engagement for higher conversion rates

  • Track KPIs and adjust strategy as needed

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