ZeroDark Operations Framework
From prospecting to pipeline, we deploy a high-impact sales and marketing ecosystem built for MSPs— powered by AI and designed to drive consistent results.
WEEKS 1 - 2
Phase 1: Onboarding
Goal: Build foundation and align on strategy
What to Expect:
A deep dive into your business, your market, and your goals. We're building the groundwork for everything to come.
Key Activities:
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Learn about your business, services, and goals
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Define your Ideal Customer Profile (ICP)
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Draft Statements of Work for Website, SEO, PPC, etc.
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Conduct competitor and market research
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Set up essential tools (email, CRM, tracking, etc.)
MONTHS 1-3
Phase 2: Initial Engagement
Goal: Launch marketing and outreach, build early pipeline
What to Expect:
We start activating campaigns and prospecting efforts while collecting performance data to refine our approach.
Key Activities:
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Analyze prospect buying signals
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Begin direct outbound efforts
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Evaluate real-time data and optimize strategies
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Begin SEO and PPC strategy to drive traffic
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Nurture early leads and build your sales pipeline
MONTHS 4-6
Phase 3: Consistency & Growth
Goal: Improve lead quality and systematize results
What to Expect:
We optimize and double down on what’s working. Outreach becomes smoother, and meetings get more consistent.
Key Activities:
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Ongoing pipeline development and lead nurturing
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Deepen relationship-building with qualified leads
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Optimize content, ads, and messaging based on data
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Conduct regular monthly check-ins and reporting
MONTHS 6+
Phase 4: Sustaining Success
Goal: Maintain momentum and scale what’s working
What to Expect:
At this point, we focus on stability, performance tracking, and long-term growth.
Key Activities:
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Maintain outreach rhythm and follow-up
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Continual campaign and website optimization
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Strengthen prospect relationships for higher conversion
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Track KPIs and adjust strategy as needed